“The number one reason is that our brand identity must reflect not just what we are doing, but why we are doing it, and where we are headed as a company,” explains Marketing Manager Vibeke J. Trærup. “The green transition is the most important challenge of our generation, and the energy sector is a major part of this. Power must become cleaner and greener by moving to renewable sources, and by increasing the efficiency of the fossil power sources we still cannot do without.”
As a supplier to power generating and consuming industries worldwide, we have a special obligation to contribute our know-how and expertise to that evolution, and that is exactly what we are doing. To take just a couple of examples, customers use our devices and support to provide reliable power and reduce diesel consumption in Lebanon; to boost the availability and production of wind turbines in France; and to get an electric ferry off to a great start in Denmark.