On Tuesday, 28 October 2025, DEIF Australasia celebrated a milestone in Notting Hill, Victoria, by hosting both the inaugural DEIF Connect Distributor & Partner Forum and the grand opening of its new Melbourne office. The day brought together over fifty distinguished guests from more than twenty partner companies, making it a true gathering of industry leaders, collaborators, and innovators.
A day of strategic dialogue and partnership
The morning commenced with the DEIF Connect Forum at OMNICO Business Park. Brett Caspers, General Manager of DEIF AUS, welcomed attendees and set a tone of openness and partnership. The forum began with introductions from the DEIF team and representatives from each participating company, who shared their experiences with DEIF solutions, presented case studies, and offered valuable feedback.
The agenda featured a series of high-level presentations and interactive sessions:
Strategic Outlook: Christian Nielsen, Group CEO, shared DEIF’s long-term vision through the 2033 strategy, emphasizing sustainable growth, innovation, and deeper regional engagement. DEIF is committed to supporting the reduction of global CO₂ emissions-primarily through upgrading wind turbines-and to transforming its product portfolio toward clean and green energy applications. The strategy also highlights the importance of automation, AI, and expanding DEIF’s presence in new markets, all while maintaining high ethical standards and close, long-term relationships with partners.
Sales & Marketing: Jean-Michel Caillol (Senior Vice President, Sales & Marketing) and Hansen Li (Vice President, Region EASIA) presented ambitious global and regional sales goals for 2025–2026. Their focus is on customer proximity, agile market response, and leveraging DEIF’s strong position in decentralized power control solutions for both land and sea. The team outlined growth opportunities in sectors such as data centers, marine, and renewable energy, and emphasized the importance of digital marketing, local presence, and channel partnerships. DEIF’s integrated approach ensures that marketing and sales initiatives are closely aligned with customer needs and market trends, supporting continued growth and leadership in the industry.
Product Portfolio & Roadmap: Badrinarayanan Suresh (Senior Vice President, Business Development) delivered updates on product lifecycles, upcoming releases, and best practices for market introduction.
Technical Innovations: The technical sessions showcased DEIF’s commitment to product innovation and application flexibility:
- Vitor Lory (Senior Manager, Technical Product Management), introduced the iEx 50 Portfolio, highlighting its adaptability for critical power and automation projects.
- Jacob Danielsen (Team Leader & Product Business Manager, New Energy Tech & Storage) presented the next-generation Hybrid PMS, highlighting scalable solutions for both greenfield and brownfield applications. To engage the audience, a live quiz was held during the session, testing participants’ knowledge of DEIF’s hybrid technologies. The guest with the highest score received a special gift brought from Denmark.
- Alexander Gröber (Vice President, Application) discussed iE Convert and DEIF’s global support structure, emphasizing certification readiness for the Australian market.
Throughout the day, participants engaged in meaningful discussions, exchanged feedback, and explored avenues for mutual growth. The forum concluded with a wrap-up session, reinforcing DEIF’s commitment to supporting its partners and distributors with innovative solutions and dedicated service.
Brett Caspers (General Manager of DEIF AUS)
Badrinarayanan Suresh (Senior Vice President, Business Development)
Christian Nielsen, (Group CEO)
Vitor Lory (Senior Manager, Technical Product Management)
Jean-Michel Caillol (Senior Vice President, Sales & Marketing)
Jacob Danielsen (Team Leader & Product Business Manager, New Energy Tech & Storage)
Hansen Li (Vice President, Region EASIA)
Alexander Gröber (Vice President, Application)
Celebrating the opening of DEIF’s Melbourne office
As the day transitioned into evening, guests gathered at Suite 4, Building 27, OMNICO Business Park, for the official opening of DEIF’s new Melbourne office. The celebration began with a warm reception, drinks, and canapés, followed by an opening address from Toke Foss (Chair of the Board). The ribbon-cutting ceremony was then performed by Toke Foss, Christian Nielsen, and Brett Caspers together, symbolizing the company’s ongoing investment in the Australian market.
The evening continued with vibrant networking and a stand-up dinner, providing an invaluable platform for exchanging ideas and exploring new opportunities for collaboration. The successful launch of the Melbourne office underscores DEIF’s long-term commitment to serving customers and partners in Australasia with greater proximity and responsiveness.
A milestone for DEIF in Australasia
The success of the DEIF Connect Forum and the Melbourne Office Opening not only celebrated DEIF’s growth and innovation in the region but also strengthened connections with valued partners and customers. The insights and momentum gained from this landmark day will continue to drive DEIF’s commitment to excellence, partnership, and sustainable development in Australasia.
